Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? ” 3.

Case Study 40

Case Study Study Community Social Media 40

Waxing UnLyrical

MARCH 16, 2015

While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. Five companies with a human social media presence. Social in the wild: Ben & Jerry’s goes local.

Community 40

Community Nonprofit Web Local 40

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

DECEMBER 7, 2015

Get a head start on your end of year planning with help from this week’s roundup. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. someoneslowmedown! ” Yea baby! .”

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Becoming a recognized thought leader can attract new business, boost sales, and make you indispensable to your client base. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Waxing UnLyrical

AUGUST 31, 2015

While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 10 Tips: The Social Media Landscape in China. 10 Tips: The Social Media Landscape in China. Mia Moo Fund: A Media Relations Dynasty.

Meeting 40

Meeting Case Study Writing Data 40

Waxing UnLyrical

FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. Customer Experience Driven By Social Media Intelligence.

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. 5 Characteristics of Social PR Superheroes. And to be a Social PR “superhero,” I truly believe you need to develop some core skills. Let’s go.

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Are your followers going to see photos or other media they don’t see anywhere else? The future of digital and social media in government comms. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

DECEMBER 2, 2013

I know, you probably have a ton of questions, and I’ll do my best to answer them as soon as I can, but today, let’s celebrate with a Monday roundup. did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) Want A Productive Team?

Small Business 100

Small Business Infographics Facebook Resources 100

Sword and the Script

MAY 3, 2016

About 13% of B2B webinars are hosted on Monday and 11% are hosted on Friday. When webinars provide authentically helpful information rather than marketing hype, these can transform into exceptional programs that contribute to several business objectives: Connect with customers and prospects. Webinar roundups. Curation roundups.

B2B 60

B2B Content Marketing Web Blogging 60

Waxing UnLyrical

APRIL 18, 2016

And building influencer relationships is one of the best ways to spread the word about your business or campaign. Ten Tips for Creating Influential Content Using Social Media. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How a Business Owner Builds Relationships With Influential Bloggers.

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

APRIL 4, 2016

Why: “Having a lot of followers or a social media profile with a lot of engagement doesn’t necessarily make someone a good influencer,” says Ellen Vessels as she explores why “focusing on building long-term, transparent relationships with micro-influencers” (who are full of personality) is a better strategy.

Banking 40

Banking Social Media Storytelling Training 40