Stuart Bruce

MARCH 8, 2017

.” On a more positive note there has been a ten point rise in the number of respondents spending most or some of their time on strategic planning (69%), making it the third most common task for PR practitioners, but still behind content creation (81%) and media relations (73%).

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Ross started his career in the media 30 years ago as a paperboy.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Waxing UnLyrical

APRIL 11, 2019

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. Scientific studies indicated kick counting in the third trimester was a reliable way to monitor a baby’s well-being, in addition to regular prenatal visits.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Solo PR Pro

NOVEMBER 17, 2015

One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education. Using a Survey for New Business – A Case Study. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Ethical Voices

APRIL 17, 2023

” So, I ended up taking a job at IBM as head of global media relations. Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. The minute you do that, you’re cutting yourself off on the knees. But you know what?

Enterprise 69

Enterprise Ethics Engineering Technology 69

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid). Real PR professionals have used whatever channel happens to work.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 124

Survey Measurement Public Affairs Storytelling 124

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?

Media Relations 50

Media Relations Social Media Media Real Estate 50

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

JUNE 16, 2020

Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” Sharing a case study, use case, benefit or scenario in terms that your audience can relate to.” It’s tactical when documenting anecdotes and vignettes, such as case studies.

Storytelling 131

Storytelling Communications Survey Case Study 131

Landis PR

DECEMBER 4, 2023

Here’s what that report revealed: 70% of customers expect AI to play a greater role in brand interactions over the next five years 60% of marketers are concerned that AI could impact the integrity of their brand(s) 66% of customers say AI-generated content doesn’t hold the same value as human stories Only 28% of customers find content generated and/or (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59