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Did Qatar Get Its $300 Million Worth in World Cup PR?

Katie Paine's Measurement Blog

2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., They want to be known as a world-class business and tourism destination on par with their neighbors to the east, Abu Dhabi and Dubai.

Tourism 52
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. You have caught a good trend - the future of health tourism. We are adamant.

Tourism 52
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Growing out of lockdown: how to scale an agency

Stephen Waddington

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. There is already a renewed focus on environment, society, and governance.

Agency 92
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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

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Top 11 PR Crises in 2020 So Far

Prohibition

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. It just goes to show how easily reputations can be damaged.

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. It just goes to show how easily reputations can be damaged.

Crisis 62
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? To use the old saying – the ROI on these sorts of ROI efforts is not good.