PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Top marketers go out of their way to generate as much brand awareness as possible. Another popular way of marketing your brand is through advertising. What Is a Business Press Release? billion in 2021.

Advertising 103

Advertising Advertising Writing Product Launch 103

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

B2B PR Sense

JANUARY 5, 2018

Or a correction be issued if it is in print. Product launch. Content marketing. PR is more than just writing press releases -- it also includes everything from crisis and reputation management, social media, content marketing, media relations. Myth #6: PR professionals just write press releases. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either.

Brand 60

Brand Branding Journalism Product Launch 60

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Communications Conversations

APRIL 6, 2015

But, these examples we’re seeing so far are largely brand/marketing-type executions. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Storytelling happens in print. Would that have legs? But, I guess it depends on your view of “storytelling.”

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Here are some basic principles of lean software development and how it applies to content production. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Solo PR Pro

NOVEMBER 1, 2016

Many years ago I was asked to develop a marketing package for the environmental practice group of a large, Washington-based, law firm. For example, you might include in your contact that “Company XYZ agrees to provide access, as needed, to subject matter experts for consultation, interviews (print and video), and/or clarifications.”.

Product Launch 40

Product Launch Interviews Print Writing 40

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100