Leadership Meeting Pitching Product Launch 
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.
PRSay
AUGUST 5, 2020
Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? Keep pitches tight and on topic, and work to serve reporters’ needs. Think about the outcome.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.
Shift Communications
AUGUST 17, 2018
The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter.
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