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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. Trade allow more in-depth storytelling.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Interactive Storytelling.

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Why should brands use social media for their business?

Landis PR

So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Related articles: 4 helpful tips to make social media work for your business – Agility PR.

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Top 100 Sites for Marketers

Cision

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Maximize Social Business. Small Business Branding. Advertising Age Online. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch.

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40+ Blogs Marketers Should Be Following

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

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Get Inspired by Solo PR at the FPRA Conference—Whether Here or Afar

Solo PR Pro

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number.

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Top Takeaways – 2015 Solo PR FPRA Conference Recap

Solo PR Pro

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number.