ImPRessions - Crenshaw Communications
AUGUST 9, 2022
Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.
ImPRessions - Crenshaw Communications
MAY 15, 2020
Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .
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Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
Ishmael's Corner
OCTOBER 29, 2014
Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. They could answer with as many sources as they liked. Google won.
PRSay
NOVEMBER 21, 2022
More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In
Deirdre Breakenridge
APRIL 29, 2019
The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them.
Cision
FEBRUARY 3, 2017
Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.
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