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The power of storytelling: How Wrexham AFC rose from the ashes

PR in High Definition

It contained interviews with everyday people across the town telling their own stories and where their connection to the team fit in. As to be fair, not many companies out there have Hollywood actors to rely on to increase their exposure – or a sport-related underdog story to get behind. It’s all about stories. So, what’s your story?

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Discovered by Porsche: the Art of Storytelling

Presspage

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. You need to be willing to explore, in the spirit of founder Ferry Porsche: “I couldn’t find the sports car of my dreams, so I built it myself.”.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. According to Front Office Sports , the singer’s influence translated into an estimated $331.5 So, how did the ads do this year?

Sports 86
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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. The technology in this story was a design application. And he did beautifully.

Media 94
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Creativity, Stupid Talking Head (CNBC) Tricks and Achieving Greatness

Ishmael's Corner

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. Check out this CNBC interview with the head of IDA Ireland around the seven-minute mark when CNBC’s Joe Kernan appears absolutely gobsmacked that Ireland uses Euros, not British sterling (pounds) as its currency.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.