Interviews Journalism Local Real Estate 
PR for Anyone
NOVEMBER 3, 2021
It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.
Rock the Status Quo
DECEMBER 11, 2014
We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. or you as the PR person do the interview.
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ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2016
A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. Who else is being interviewed for the story? The answer may be no, which doesn’t necessarily mean you should turn down the interview.
Cision
JUNE 21, 2016
Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published.
Cision
JULY 19, 2016
In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.
Sword and the Script
SEPTEMBER 18, 2018
The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.
PR Conversations
JULY 17, 2014
In the “real” world, where I meet with people I like, who hold similar values to mine (and where they like to enjoy themselves). To leave the field of interior design and go into journalism–that eventually led me into PR. What’s the best career decision you ever made? flexibility. technical know-how. common sense.
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