Sword and the Script
OCTOBER 3, 2023
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Others require membership fees.
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ImPRessions - Crenshaw Communications
JUNE 7, 2017
.” This applies to the media who cover business, whether they’re on the SMB beat or not. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Smaller companies can seize sudden PR opportunities.
Burrelles Fresh Ideas
SEPTEMBER 5, 2023
The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Knowing your audience’s preferences is key.
Shift Communications
NOVEMBER 29, 2022
When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
While heavy hitters like Microsoft (Yammer) are racing to develop applications to compete with Slack , and competitors like BaseCamp and Trello offer solid alternatives, it remains the best option for the Crenshaw Communications team for internal collaboration.
Sword and the Script
DECEMBER 20, 2022
The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.
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