Infographics Interviews Measurement Storytelling 
Sword and the Script
NOVEMBER 18, 2017
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
Newsfile
JANUARY 24, 2024
In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Storytelling : Storytelling is becoming an increasingly important part of PR.
Presspage
JANUARY 23, 2024
Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An expression of corporate values.
Deirdre Breakenridge
SEPTEMBER 3, 2014
Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Tom Pick | Webbiquity LLC. 29: Tom Pick of Webbiquity. 16: Ted Seward.
Contently - Strategy
NOVEMBER 8, 2023
Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Performance Analytics: Measure the impact of your content.
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