Infographics Internal Storytelling Survey 
Sword and the Script
DECEMBER 22, 2020
Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.
Onclusive
SEPTEMBER 13, 2017
In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. The three most important drivers are social listening, digital storytelling and real time marketing.
Sword and the Script
DECEMBER 28, 2022
Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. It’s pure storytelling. A personalized way to attract talent.
Sword and the Script
DECEMBER 10, 2019
Note: Professor Moorman also champions The CMO Survey. “Content marketing will revolve more around individuals and storytelling components. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. Christine Moorman | Duke University. ” Jered Martin | OnePitch.
PR 20/20
OCTOBER 31, 2017
The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Enable Data Visualization to Empower Data Storytelling.
Contently - Strategy
JUNE 11, 2020
And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Every day, Google handles more than 1 billion health questions.
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