wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MARCH 3, 2015

He created a unit combining existing call centers and a newly formed social-media customer-care group. The article cites how a hotel might learn guests in a profitable part of business are shortening the lengths of their stay and offer room upgrades or late check outs to drive “repeat business.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

ReimaginePR

APRIL 4, 2015

We didn’t talk too much about it or post it on social media sites. The first four hotels we drove to were booked. My point is: While this post may not be about brand storytelling or PR, it is living proof that people want to share the stories about good businesses that do all the right things when you need them to.

Insurance 120

Insurance Insurance Real Estate Hotels 120

Beyond PR

MARCH 30, 2018

You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MARCH 6, 2022

And then one day, a friend of mine called me at the Sheraton Hotel. Today, my friends, journalists comprise the 4 billion people in the world using social media. All of these participants in social media are journalists. Earlier, we the public relations experts who were breached our clients and media.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Also see PR and Storytelling; Off Script No. Think Google Hotels, Flights, weather, etc.).

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Podcasts are great for the delivery of credible information and analysis, and storytelling. Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”.

Marketing 174

Marketing Employee Content Marketing Training 174