PR for Anyone
AUGUST 17, 2021
Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I’ve seen multiple stories on television with experts talking about what TikTok is talking about. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.
Ethical Voices
SEPTEMBER 26, 2022
The most important ethics priority for healthcare communicators. I started in cable television. Now I’ve been in healthcare now for almost 15 years. What are some of the ethical issues that healthcare professionals in general need to think about? You’re in healthcare. It’s a prerequisite here.
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The Hoyt Organization
JUNE 5, 2024
Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Interviews With Experts Subject matter experts , or SMEs, are vital to any successful mental health advocacy campaign. They are individuals with in-depth knowledge about mental health and related issues.
Cision
OCTOBER 20, 2016
In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?
Beyond PR
AUGUST 16, 2016
First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. For instance, Bloomberg TV’s primary audience is the most affluent in cable television and includes people who make decisions about where to move money. Pitching the media often feels like preparing for a first date.
Bad Pitch Blog
SEPTEMBER 18, 2011
When I am speaking about a media interview, say on television, they assume I’m on camera. They should learn our process--and perhaps our Moms should too: We explain, forecast, and spot trends to see what the next big thing will be in technology, healthcare, fashion, politics or other buzzworthy topics.
MaccaPR
JUNE 1, 2016
The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads. See more details of the case study here. WHICH METRICS ARE MOST IMPORTANT FOR DEMONSTRATING THE VALUE OF A PIECE OF CONTENT? "We
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