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Fish Out of Water: Shark Week, Science and Storytelling

Sword and the Script

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The result of a bona fide scientist taking the film crew along for a day? Mr. Davis told NPR a member of the film crew asked him let a shark bite him because the event “would be so exciting.”. “And I said, ‘No, of course not.

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Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 which is what all fiction books do, right?

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. There is no boring if you tell your story right.” All 160 episodes since July 2014.

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