Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom.

Brand 60

Brand Branding Film Print 60

5W PR

JULY 11, 2018

Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. Enforcing a deadline encourages people to participate as soon as possible.

Measurement 149

Measurement Education Social Media Film 149

PR Fuel

JULY 10, 2018

You must be brutally impartial when you answer: would you read your press release in a newspaper? So you came up with some interesting metaphors, found some colorful adjectives, and wrote the press release like it was a film noir. This includes the editor of your small town newspaper. then it’s not news. Take advantage of it.

Local 40

Local Newspapers Writing Pitching 40

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Host: Then in those years when you were in the plant you made your first newspaper? Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Employees and communities want to hear about the history of local companies, but companies don’t often devote the time, money or bandwidth to kick start the preservation of their legacy.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 3, 2014

Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Those Rubberband Ball visuals helped the OfficeMax event generate a staggering 422 TV segments in 127 markets, along with hundreds of newspapers, magazines, blogs mentions and 365,000 downloads of a video at Yahoo.com. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. Calling the local police and saying a tiger was on the loose in the neighborhood. The final few miles to the historic DC Armory, where the show would be held for a week or so was done on foot.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

PR Conversations

MARCH 15, 2016

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.” ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping.

Film 40

Film Creativity Newspapers Internal 40

PR Fuel

SEPTEMBER 4, 2018

Once in a while you might go just to see the train wreck, but most of the time you just skip the film. We want that spot on the local news. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. How often do you see a crappy trailer and think “boy, can’t wait to see that movie!”

Writing 45

Writing Report Education Company 45

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. She interned last summer with the Levenson Group where she planned and implement events in multiple cities to promote the release of several Paramount Picture films.

Sports 0

Sports Leadership Internal International 0