Remove expertise data-security-privacy
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% However, monitoring the latest data security incident isn’t enough. Different data security reporters cover different verticals. from last year.

Privacy 294
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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. It’s on the company to underline the robust security measures it’s put in place.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Beyond the umbrella of cybersecurity, PR pros need to adopt a granular understanding of their focus and expertise. Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

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5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

Data points drive press. Often companies have surveys or case studies that contain great data points. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . Data points can go a long way. Capitalize on recent trends. Thought leadership.

Pitching 333
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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Have a “Plan C.”.

Crisis 141
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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

B2B 256
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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

Data privacy and security are also a concern. Tools such as Anthropic’s Claude and OpenAI’s ChatGPT are good at making sense of large of data. He has an interesting mix of AI, software development and public relations domain expertise. SW: AI helps create the first draft of anything. There are several risk issues.

Software 140