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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

PR tech mentions Video makers. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Content picks PR ethics. All this leaves me shaking my head.

Analysis 155
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Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Contribution to debate on media ethics With debates raging over the press coverage of Brexit and concerns over so-called fake news on both sides of the Atlantic, the lessons of Leveson were more relevant now than ever, according to Kingston University's Professor of Journalism Brian Cathcart.

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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11. Required Resources. Hootsuite Insights: For social listening and sentiment analysis.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. It all comes back to data and privacy and transparency.

Ethics 52
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. After catching heat for a Parkland shooting conspiracy video , Google’s YouTube took steps to thwart the promotion of extremist or misinformation videos.

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Integrating Clubhouse in and out of the classroom

Karen Freberg

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Brand 149