Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. The results?

Survey 98

Survey Industry Leadership Study 98

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. has been exploring in her work on women in journalism. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough. Gender diversity in PR is an issue as old as the industry itself 3. What we do 5.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. This involves having rules that govern behaviour and decision-making and against which we will be judged. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. ” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. .”

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Games are generally fun.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. When planning out your press release, consider what photos, graphics and video would help the media tell your story. Learn them. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

Flatiron Communications

JANUARY 13, 2016

It even went ahead and purchased Current , Al Gore’s youthful and edgy digital and cable video news outfit that probably was some five years ahead of its time. Did someone say that Now This enjoys 700M+ video views a month ?). Former Al Jazeera America News Exec Dave Marash (Tim Sloan/AFP/Getty Images).

Enterprise 28

Enterprise Television Sports Ethics 28

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60