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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). The key is trusting the source and making sure you use enterprise grade solutions to protect your company’s IP. What are a few of the more positive aspects of AI for communicators to know?

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.

Analysis 151
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Write the book on it. SalesForce, well known as a differentiated SaaS brand, launched its employee giving program “ philanthropy cloud” in early 2018 – not only a dynamic idea, but also in line with its brand voice and stated purpose as a “self-sustaining social enterprise.”. Last month, Inc. Convey a point of view.

Brand 196
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. This is available to all customers.

Software 128
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? What about in terms of privacy?

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81
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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Career paths will evolve. 7,500/month. 90,000/year.

Agency 84