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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 72
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The Capitol Riots: A Crisis Communication Retrospect

PRSay

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership. The violence in our nation’s Capitol on Jan.

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. The key is trusting the source and making sure you use enterprise grade solutions to protect your company’s IP. Think about how much time you can save each day if you apply this to a few tasks.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning. B2B PR conveys expertise. For B2B brands, expertise counts.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

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How to build your PR Tool Stack

Stephen Waddington

Enterprise social networks, messaging, scheduling, and video have all been adopted. Leadership and differentiation: How can you use tools for competitive advantage? Make sure you're on the right side of ethical codes. Building a tool stack based on use cases Start defining a tool stack by asking three questions.

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