Sword and the Script
APRIL 18, 2020
1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. . >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.
Flack's Revenge
FEBRUARY 20, 2018
I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. More recently, I worked on a pitch for a client.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Remote PR Jobs
SEPTEMBER 25, 2023
To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. Unpaid search engine traffic. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.
Bianchi Biz Blog
OCTOBER 9, 2023
In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. What advice do you have for PR people that want to pitch you?
Bianchi Biz Blog
JUNE 19, 2023
Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. What advice do you have for PR people that want to pitch you? Know your industry.
Sword and the Script
SEPTEMBER 10, 2019
Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% and for B2B Services it was 11.0%.
Expert insights. Personalized for you.
122 
Let's personalize your content