Engineering Media Relations Pitching Trade Shows 
Flack's Revenge
FEBRUARY 20, 2018
I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. More recently, I worked on a pitch for a client.
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
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Remote PR Jobs
SEPTEMBER 25, 2023
However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.
Bianchi Biz Blog
OCTOBER 9, 2023
In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. What advice do you have for PR people that want to pitch you?
Bianchi Biz Blog
JUNE 19, 2023
Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. What advice do you have for PR people that want to pitch you? Know your industry.
Bianchi Biz Blog
APRIL 24, 2023
This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue. That means they can dedicate more time to generating more results for you.
Bianchi Biz Blog
SEPTEMBER 30, 2021
And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.
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