Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.

Case Study 100

Case Study B2B Study Marketing 100

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

JANUARY 21, 2021

Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We For Freudenberg, a sophisticated technical organization, a key benefit of the virtual space is the ability for its engineers to demonstrate complex product designs.

Automotive 70

Automotive Training Travel Meeting 70

Sword and the Script

DECEMBER 15, 2020

Many platforms are already leveraging machine learning in a meaningful way, and our own work with hyper-personalization and advanced recommendation engines (think Amazon suggesting similar products when you shop) has exploded. Public relations won’t become any easier in 2021. “The robots aren’t coming… they’ve taken over.

Marketing 174

Marketing Employee Content Marketing Training 174