Melissa Agnes
MAY 26, 2014
'By Patrice Cloutier. We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. When they do, it pays dividends and their reputation is enhanced. So, let’s look at what to avoid when confronted with a crisis.
PR Job Coach
MAY 28, 2014
'From time to time the PR Job Coach invites guest posts from colleagues on related career management topics. This guest post come from Tori R. Terhune and Betsy A. Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! As a young professional in the workplace, it can be difficult to know how best to deal with all the different personalities surrounding you.
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PR Matters
MAY 27, 2014
'Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler.
Flack's Revenge
MAY 30, 2014
'My email query to the Fusion PR team set off a frenzied debate, about the best case to protect an iPhone from damage. I am a chronic phone dropper, and my old phone had just died after one too many. Luckily, it was insured. Unluckily, there was a hefty $200 deductible to replace the phone (which I learned was necessary, after going to Apple's Genius Bar. The tech came back from some quick exploratory surgey; he looked at me grimly, and just shook his head – the pa
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Melissa Agnes
MAY 30, 2014
'Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else? And worse, what if it gets picked up and begins to go viral with negativity about your organization? Chevron was recently put in this predicament when @thetoxiceffect started a hashtag campaign against them by promoting the hashtag #AskChevron.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bad Pitch Blog
MAY 25, 2014
'Your client thinks his startup is the greatest thing on earth. Your client is wrong. But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers. That''s part of the problem with being a startup. The founders think it''s the best bread since sliced--and have the audacity (some say confidence) to believe they are better than a lot of the press being offered.
Lauri Pehar Borsh
MAY 27, 2014
Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. If you recall (or recall hearing), “the Facebook” was developed by a Harvard student (most of us know who he is) to help students connect with students about the h
Where the Fishermen Ain't
MAY 27, 2014
' At Edelman.Com, I have a post that speaks to my latest passion: bringing the hacker ethic into public relations. . When it comes to the value of expertise versus authority, hacker ethics (as developed over time by students at MIT and Stanford several decades ago) double down on the former and strongly resist the latter. This code, in fact, posits several recommended behaviors that I believe are central to the evolution of public relations.
Waxing UnLyrical
MAY 30, 2014
'Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums. And to make sure students actually log in and, you know, have a discussion, many of these forums are graded.
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Lauri Pehar Borsh
MAY 27, 2014
Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. If you recall (or recall hearing), “the Facebook” was developed by a Harvard student (most of us know who he is) to help students connect with students about the h
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