Cision

JULY 23, 2020

As PR and comms professionals, what should we help brands measure? Which metrics matter?

Brand 436

Brand Branding Measurement 436

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.

How To 241

How To Advertising Advertising Data 241

Axia PR

JULY 20, 2020

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm. You should continue to measure your company communications during a crisis, and you should include these four values in your criteria.

Crisis 127

Crisis Measurement Crisis Communications How To 127

The Resolution Blog

JULY 22, 2020

“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.” “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]. The post 20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers. appeared first on PR Resolution — by CoverageBook.

Report 345

Report Blogging 345

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JULY 22, 2020

When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. will return to its pre-pandemic levels until the first quarter of 2022. Of those polled, 25% […].

Survey 195

Survey Corporate Strategy 195

Prowly

JULY 22, 2020

Press releases are similar, yet different. Getting the small nuances right may be crucial to having a successful international press release. Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. A good press […].

Pitching 197

Pitching How To Internal International 197

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation. Don’t dive directly into the facts.

Crisis Management 205

Crisis Management Communications How To Crisis 205

Ronn Torossian

JULY 20, 2020

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions. The challenge of today’s SaaS marketers is staying […]. The post Perfect Landing Pages appeared first on.

Marketing 195

Marketing Brand Branding 195

ImPRessions - Crenshaw Communications

JULY 22, 2020

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive adva

How To 232

How To Conference B2B Advertising 232

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

JULY 24, 2020

With over a decade of experience, New York-based Lindsay Tigar is an established lifestyle and travel journalist. Her on-location travel stories, attention to detail, beautiful imageries, and unique perspective will take you through a magical adventure. Tigar’s work has made appearances in many media outlets like Vogue, USA Today, National Geographic, and many more.

Travel 197

Travel Media Publicity 197

Agility PR Solutions

JULY 21, 2020

What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication. The new e-book, Leadership Perspectives: Leading and Looking Ahead Through COVID-19, features […].

Communications 193

Communications Leadership Industry Report 193

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. The two featured panelists were Laura Peterson, public elations ( not a typo! ) manager of North America at Ben & Jerry’s, and Pablo Toledo, executive vice president at Camino PR , who are both dedicated to brands doing good in the world.

Communications 188

Communications Brand Branding Crisis Communications 188

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?

Pitching 187

Pitching Storytelling Media Writing 187

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

JULY 22, 2020

SEO and PR were once two marketing fields that had very little in common. Fast forward to 2020 and you’ll notice that these disciplines no longer operate in a vacuum. Today, they complement each other and can help your organization establish a strong online reputation. So how do you leverage SEO to shape your organization’s […]. The post A Beginner’s Guide To SEO For PR Pros appeared first on Prowly Magazine.

SEO 180

SEO Reputation Marketing 180

Agility PR Solutions

JULY 23, 2020

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive experience with a brand is all it takes for them to recommend it to a […]. The post So long, bland PR content—hello, conversational marketing!

Marketing 192

Marketing Brand Branding Publicity 192

Communications Conversations

JULY 24, 2020

One of the most successful (most viewed) posts I’ve ever made on this blog was this post about how people (at the time–but still today, really) were over-using ridiculous phrases like “peeps” and “obvi” to the point of driving me insane! I think I remember writing that post in about 10 minutes. I wrote it hot. I saw a post by a friend using one of those terms, and I just wrote it.

Writing 173

Writing Social Media Media Leadership 173

Cision

JULY 24, 2020

A summer reading list of the latest helpful resources from Cision.

Resources 228

Resources 228

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. June saw a slight rise in engagement overall when compared to May, but some of the top publishers reached highs never seen before in our analyses. . Once again, we used our API to gather these rankings , which you can read about on our developer hub.

Facebook 167

Facebook Web Viral Journalism 167

PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Some hosts prefer not to have set questions but some need them to guide the interview and some will actually use them as a crutch and ask them to you verbatim.

Interviews 130

Interviews Media Television Radio 130

Agility PR Solutions

JULY 20, 2020

Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, according to new research from data-driven performance marketing agency Merkle. In fact, better than half (52 percent) of respondents have increased marketing spend since the outbreak.

Marketing 155

Marketing Data Agency Industry 155

Awario

JULY 22, 2020

In this list, I gathered the exceptions: social media accounts of the CEOs who do well on social media and whose example you can follow if you want to build a personal brand, gather followers, and have an account that adds to, if not replaces, the brand's account.

Social Media 143

Social Media Media Examples Brand 143

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

JULY 23, 2020

Charlotte Metcalf has new role at Country & Town House; Ellie Kahn has joined PlanningResource as a Senior Reporter; Chris Sherrard is now Audience and Content Director for Reach Ireland.

Resources 120

Resources Media Report Blogging 120

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. (Click here to read the press release announcement). As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.

Media 111

Media Data Local Tools 111

Agility PR Solutions

JULY 22, 2020

New research from the U.S. Cotton Trust Protocol explores how sustainability programs at brands and retailers has changed in a post-COVID world, revealing that more than half (54 percent) of sustainability leaders at apparel and textile brands say they’ve seen their customers’ demands for environmentally sustainable practices and products increase since the beginning of the […].

Apparel 145

Apparel Brand Branding Retail 145

Awario

JULY 20, 2020

DC and Marvel are the most famous superhero universes on planet Earth. We looked at the iconic brand rivalry through the lens of social media by monitoring mentions of Marvel and DC with the social listening tool Awario.

Social Media 136

Social Media Media Tools Brand 136

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Cision

JULY 21, 2020

Rosamund Urwin has a new role at The Sunday Times; Kashmira Gander is Newsweek's new Deputy Science Editor; Georgia Murray promoted to Fashion Editor at Refinery29.

Fashion 120

Fashion Media Blogging 120

5W PR

JULY 20, 2020

Several names usually come up whenever this question is asked. One is P.T. Barnum, best known for founding the Barnum & Bailey Circus and coining the phrase: “There’s a sucker born every minute.”. A showman by nature, Barnum could always be counted on for coming up with novel, if not startling ways of grabbing people’s attention and interest. And in his spare time, he did pro bono work to change the perception of theatre which was perceived by many in the mid 1800’s as “dens of evil.”.

Publicity 103

Publicity Training Crisis Communications Reputation 103

Agility PR Solutions

JULY 22, 2020

Despite how polarizing face masks have become among Americans, almost three in four say they wear face coverings everywhere they are required, according to new research from independent marketing, advertising and public relations agency Mower—with Northeasterners, Democrats and older generations most likely to mask up. As for sending kids back to school, 34 percent are […].

Advertising 142

Advertising Advertising Agency Publicity 142