Agility PR Solutions

SEPTEMBER 21, 2023

Every holiday shopping season holds great promise for brands and retailers, and the smart ones watch the early trend predictions and adjust accordingly—and this year (besides affordable pricing), it looks like sharpening up website performance, smoothing out the post-purchase experience, offering fast delivery, and being ready with stock early will bear the most seasonal fruit, […] The post 2023 holiday shopping trends in focus: Most will buy online, expect great CX, spend less, and avoid

Trends 179

Trends Retail Brand Branding 179

NewsWhip

SEPTEMBER 21, 2023

So, let me get one thing out of the way — we’re not psychic. We’d never claim to be capable of seeing into the future. When it comes to predicting the trajectory of a story though… that’s a different question. The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight.

Analytics 88

Analytics Media Crisis Insurance 88

Agility PR Solutions

SEPTEMBER 21, 2023

So, you’ve finished development on your new mobile app. Congratulations! Now you need to find a way to market it. You have lots of options. You could set up billboards, post on social media, or use a hosted VoIP to contact customers. Yet with 3.4 million apps on the Google Play store alone, standard advertising […] The post Why influencer marketing is your best option for marketing your mobile app appeared first on Agility PR Solutions.

Mobile 110

Mobile Marketing Advertising Advertising 110

Bianchi Biz Blog

SEPTEMBER 21, 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Because of this fact, it is important for the vehicle technology providers and automotive mobility suppliers we serve to fully understand the media relations / PR landscape of this massive event for several reasons: To ensure a successful experience; To set realistic targets; and To appropriately manage executive expectations about media attention your company may or may not garner at the s

Technology 93

Technology Automotive Mobile Interviews 93

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 21, 2023

Today’s fiercely competitive market has made brand recognition a necessity. Standing out is pivotal for survival, and an innovative tactic that many brands use is the allure of freebies. By offering something for nothing (or seemingly nothing), brands can capture attention, create goodwill, and, ultimately, drive loyalty. In this article, we will discuss the impact […] The post The psychology of freebies: Here’s how they help build traction and brand recognition appeared first on Agi

Brand 110

Brand Branding Marketing Publicity 110

HMA Public Relations

SEPTEMBER 21, 2023

Whether your audience has shifted, mission has changed or your brand image does not adequately reflect your organization, it may be time to consider a rebrand. Learn more on the benefits of rebranding with Rayna Burgett in this blog post.

Blogging 76

Blogging Brand Branding 76

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Meta are also offering AI support, via its AI, Advantage+ tool. Here’s some insight into how you can be using the tool for your advertising.

Advertising 62

Advertising Advertising B2C Social Media 62

Stern + Associates

SEPTEMBER 21, 2023

As the natural habitat of our planet continues to transform due to challenges like climate change, breakthroughs made in space research are being leveraged to provide high-tech solutions to critical problems here on Earth. As a futurist, tech investor and space architecture pioneer, Ariel Ekblaw, Ph.D. , is helping organizations forge sustainable paths forward with the assistance of the latest technology including cutting-edge artificial intelligence (AI) programs such as GPT-4 , as she recently

Corporate 62

Corporate Real Estate Technology Healthcare 62

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Meta are also offering AI support, via its AI, Advantage+ tool. Here’s some insight into how you can be using the tool for your advertising.

Advertising 62

Advertising Advertising B2C Social Media 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. Give a listen here or learn more about Landis and our philanthropic work here. Photo courtesy of Pixabay Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong communit

Company 64

Company Employee Community Healthcare 64

The Hoyt Organization

SEPTEMBER 21, 2023

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. While the company was keeping its name, it was clear that it was to become a ‘new’ Mountain Funding. The resulting infusion of services, expansion of service capabilities and the geographical expansion, demanded a rebranding of the company.

Real Estate 52

Real Estate Company Trade Shows Conference 52