Cision

MAY 25, 2016

Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefi

Enterprise 227

Enterprise Groups Policies Conference 227

Onclusive

MAY 25, 2016

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence. In honor of school years ending, but in light of the fact that education […].

Publicity 199

Publicity Education Industry Marketing 199

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Find Industry Influencers. Sometimes your efforts alone aren’t enough to really boost awareness of your brand.

Social Media 216

Social Media Media Knowledge Base Tools 216

Ronn Torossian

MAY 25, 2016

Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.

Corporate 150

Corporate How To System Social Media 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I didn’t cut my teeth at Spong. I didn’t work my way up from intern to VP at Weber. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. Paul, and Beehive–a PR shop in St. Paul). And I can tell you this: The agency billing model is broken.

Agency 87

Agency System Ethics Writing 87

Reputation Us

MAY 25, 2016

Since these abbreviations are both Latin, let’s ensure we are not speaking Greek. The Latin phrase “id est,” means “that is,” and can be abbreviated “i.e.,” (not “t.i.”) to further explain something. The abbreviation of “exempli gratia,” meaning “for example” is useful when you want to provide a few examples of something, but not a complete list. Here are a couple examples: > In Portland, we often improve our belongings with specific, decorations; i.e. , we put a bird on it. > Portland h

Examples 60

Examples Tools Communications Marketing 60

Mark My Words

MAY 25, 2016

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: [link].

Media 60

Media 60

Waxing UnLyrical

MAY 25, 2016

Did you know that lady kangaroos have three lady parts? Did you know that the creator of the frisbee was actually made INTO a frisbee after he died? Did you know that these are some of the random facts that you’ll learn when you sign up for my Social PR Virtuoso Master Course ? Are you wondering why it matters? I’m not going to tell you.

Training 45

Training Course Banking Print 45

Shift Communications

MAY 25, 2016

Working in public relations, especially consumer PR, will give you the opportunity to participate in a lot of hands-on, guerrilla PR activities. This might include things you have never done before, which can be at little scary – especially if you’re shy like me and not too confident talking to strangers on behalf of a client. Lucky for you, I’ve done my fair share of flyer-ing during my time as a SHIFTern.

Creativity 68

Creativity Internal International Consumer 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

prTini

MAY 25, 2016

Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. Here’s the scenario: A customer was doing some casual shopping in the client’s store when the Gilmore Girls theme song came on. The customer tweeted at the brand right away—she was a true Gilmore Girls fan—and instantly we had it: the perfect opening for a real conversation!

Storytelling 37

Storytelling Community Retail YouTube 37