Cision

JUNE 20, 2016

With a multitude of channels to publish and spread your messages on, why is it so hard to reach and impact your audience? Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. The message is clear: if you want your campaigns to have an impact, you need to connect with influencers.

Media 180

Media Social Media Advertising Advertising 180

Steve Barrett on PR

JUNE 20, 2016

As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.

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PRSay

JUNE 20, 2016

Sometimes what we do in public relations is so much fun — brainstorming creative messaging or activities or gimmicks to catch the eye of our stakeholders and convey information we are sure they want and need! Give us a problem or opportunity and we will dive right into activities and tactics that are sure to work. Or are they? In fact, this “ fun” part should be one of the last steps in a planning process if we want to be successful.

Measurement 109

Measurement Education Employee Creativity 109

Steve Barrett on PR

JUNE 20, 2016

Early indications from marketing services holding company group financial reports for 2015 suggest a mixed year for PR agencies - PRWeek is tracking down the essential knowledge you need to plan your 2016 strategy.

Agency 89

Agency Financial Groups Report 89

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ISEBOX

JUNE 20, 2016

It came, it went, and you missed it (or it was so awesome you’re watching it again). But never fear, the recording of the webinar, 5 Things Journalists Hate About Your Newsroom is right here. What did we cover? What goes on in a journalist’s mind throughout their work day? The Actual 5 Things Journalists Hate About Your Newsroom. How to fix those said 5 things.

Journalism 79

Journalism Twitter Education Technology 79

Beyond PR

JUNE 20, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at USA Today’s new interim editor-in-chief, Reuters’ new financial regulations editor, and a Q&A with Global News Toronto Co-Anchor Farah Nasser.

Biotechnology 68

Biotechnology Financial Media Education 68

Steve Barrett on PR

JUNE 20, 2016

This Tuesday's global celebration of women and call for gender equality is a stark reminder that affirmative action is required to make genuine changes to the marketing and communications industries.

Industry 75

Industry Communications Marketing 75

Katie Paine's Measurement Blog

JUNE 20, 2016

(Please note: This piece originally appeared as a free article in the late June 2016 edition of The Measurement Advisor newsletter.) Social media and its myriad metrics introduced a whole new landscape of accountability to communications professionals. In the early days, it was exciting and interesting to watch how a piece of content would generate likes […].

Social Media 53

Social Media Media Measurement Communications 53

Steve Barrett on PR

JUNE 20, 2016

Porter Novelli's well-regarded global CEO Karen van Bergen has landed a new gig as CEO of Omnicom's Public Relations Group. One of her main tasks will be to unblock the network's hierarchy and decision-making chain.

Groups 65

Groups Publicity 65

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

wiredPRworks

JUNE 20, 2016

Do you use Cision or PR Newswire to manage your PR business? Here's the latest news. Cision has completed the acquisition of PR Newswire. Cision is a global media intelligence company that offers comprehensive social and PR software, rich analytics and insights that enable clients to improve their communications and strengthen data-driven decision making. .

Industry 53

Industry Publicity Software Analysis 53

Steve Barrett on PR

JUNE 20, 2016

Twitter has become an essential part of the media and communications landscape since it launched a decade ago - but it is still bedeviled with doubts about its long-term commercial sustainability as a business.

Twitter 65

Twitter Communications Media 65

Katie Paine's Measurement Blog

JUNE 20, 2016

(Please note: This piece originally appeared as a free article in the late June 2016 edition of The Measurement Advisor newsletter.) Increasingly, PR professionals are tasked with measuring tasks that don’t fall neatly into the normal categories of PR measurement. What used to be a “PR” function, like disseminating news, is increasingly happening in “social media.” […].

Measurement 45

Measurement Social Media Media 45

Steve Barrett on PR

JUNE 20, 2016

Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.

Facebook 64

Facebook Film Brand Branding 64

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. Fundraising: To Email or Not to Email. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he ex

Communications 42

Communications Retail Banking Mobile 42

Steve Barrett on PR

JUNE 20, 2016

Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. But marketers will hope the Broncos aren't blown apart in a trademark first-half charge by the Panthers charismatic QB Cam Newton.

Marketing 61

Marketing Consumer Brand Branding 61

Cision

JUNE 20, 2016

In today’s content-crowded world, it’s easy for your grassroots message to go unnoticed. But if you can’t make your audience pay attention, how will you convince them to take action? You need to engage your audience using the right platforms, innovative technology and targeted communication. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz?

Mobile 159

Mobile Public Affairs Infographics Government 159

Steve Barrett on PR

JUNE 20, 2016

Editor-in-chief Steve Barrett delves into what the PR industry needs to understand about influence in the digital sphere, and the influencers behind new trends.

Trends 61

Trends Industry 61

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

ReimaginePR

JUNE 20, 2016

Everyone has that one friend or colleague who’s doing really well in life… and constantly tells you about it. Whether it’s posting a ton of photographs from their seemingly never-ending vacations, or sharing articles about how much money their company is generating, these braggy types can get on your nerves. But you know what’s even worse? The humble brag.

Storytelling 149

Storytelling Examples Resources Employee 149

Steve Barrett on PR

JUNE 20, 2016

Talent recruitment and retention remains the single most problematic and debated topic in PR, especially in agencies.

Agency 61

Agency 61

Steve Barrett on PR

JUNE 20, 2016

Does the circus that is the 2016 GOP presidential campaign call into question whether brand authenticity, transparency, and values are really as important as we think they are?

Brand 83

Brand Branding 83