Mon.Jul 17, 2023

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The Sun City Poms: Where Cheerleading Knows No Age Limit with Sherry Cantrell

PR for Anyone

“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.

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Practical strategies for designing a combined SEO PR strategy for your brand

Agility PR Solutions

Want to learn how to create an effective SEO PR strategy? That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Today, search engine optimization and public relations are two of the most powerful strategies for improving your business’s online visibility and […] The post Practical strategies for designing a combined SEO PR strategy for your brand appeared first on Agility PR Solutions.

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Strategies for successful Global Communications, Part 3

Presspage

Navigating the challenges of global communications requires organizations to develop effective strategies that address the unique needs of operating on a global scale. In today's interconnected world, where businesses transcend geographical boundaries, it is crucial to have a robust global communications strategy that ensures consistent messaging, brand integrity, and local adaptation.

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Customers who leave negative reviews can be salvaged—and even boost your reputation

Agility PR Solutions

Communicators are aware that a brand’s online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)—84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying decisions—but many businesses assume that once a review is posted, the customer is […] The post Customers who leave negative reviews can be salvaged—and even boost your reputation appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Soulcenter: elderly care software startup

Frederik Vincx

How might we increase the sense of home for care home residents? We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home.

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Hartverwarmers: care home activity inspiration

Frederik Vincx

How might we inspire activity directors in care homes to reach more residents? Highlights Creation of the most popular dutch speaking inspiration site for care home activity directors. First version launched within 3 days. Publication of crowd-sourced book with sector expert. Challenge When Covid hit care homes, I stepped in to help. I launched Hartverwarmers, a crowdsources activity database, offering inspiration to keep isolated residents engaged.

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ROI of sustainability: Businesses facing pressure from corporate directors to demonstrate how ESG goals support corporate strategy

Agility PR Solutions

Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience. But to the latter point, new research from leadership consultancies Diligent Institute and Spencer Stuart shows that nearly half (45 percent) of corporate directors globally […] The post ROI of sustainability: Businesses facing pressure from corporate directors to demonstrate how ESG go

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#MediaMonday – Melissa Larsen

HMA Public Relations

More than seven years ago, we profiled Melissa Larsen as part of our #MediaMonday series. Now, we are back with another feature from Melissa, who currently serves as the editor of Fabulous Media Group, overseeing Fabulous Arizona, Fabulous California, Fabulous Nevada, Fabulous Washington, Fabulous Iowa, and Fabulous Wisconsin.

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Ready, Set, Go: Newsfile is Geared Up for SEDAR+ Launch and Beyond

Newsfile

By Melissa Strle Newsfile is ready to complete all of your filing needs once SEDAR+ launches on July 25th. Importantly, you should also know that prior to this launch date, SEDAR+ will be closed on July 21st and 24th. But what does this mean for you and your company’s filings? This means that no filings can be made after 8pm PT (11pm ET) on July 20th until SEDAR+ launches on July 25th.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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One hundred pillars and more then

Maxim Behar

There is a discussion in our society. Finally! And it is whether we should have a children's hospital or a high pillar with a flag on top. Naturally - incomparable things. Anyone can make a pillar with a flag on Rozhen if they have land and money. It's up to anyone who has those two elements. Look, with the hospital it is more difficult. For the last thirty years there has been this discussion every month in the media - why not have a giant, modern, great children's hospital in Bulgaria, since w

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Threads’ Way Forward

Landis PR

Photo courtesy of Pixabay By Sean Dowdall Threads Needs to Grow Up Fast – A Roadmap Threads has achieved an astonishingly successful launch by reaching 100+ million users in just five days. The platform is a newborn baby that doesn’t have the luxury of taking months or years to develop. It needs to run fast to keep its vast community engaged and growing.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload!