Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. You must also benchmark against your industry competitors to fully understand how your CEOs and organizations are performing in the media In our latest CEO Index report , we reveal which US CEO

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Media Reputation Data Leadership 195

PRSay

OCTOBER 9, 2023

M.J. Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. 1–Dec. 6. Visit the PRSA website for more details on the program. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write.

Leadership 174

Leadership Financial Employee Google 174

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. In addition, to fully understand how your CEOs and organizations are performing in the media, you must benchmark against your industry competitors.

Media 195

Media Reputation Data Leadership 195

Agility PR Solutions

OCTOBER 9, 2023

Every millisecond of user attention is a coveted treasure. Countless resources often get poured into crafting what should be top-tier content, but it’s getting harder and harder to make more than a ripple in the ocean of online media. But we’ve got your back with this deep dive into three best practices that we believe […] The post 3 best practices for boosting PR impact with fresh website content appeared first on Agility PR Solutions.

Resources 114

Resources Media Publicity 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com.

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Transportation Meeting Newspapers Media 99

The Hoyt Organization

OCTOBER 9, 2023

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. In response, the platform initiated modifications to its algorithms to refine user feeds with an increased focus on relevance and quality.

LinkedIn 99

LinkedIn Video B2B System 99

Agility PR Solutions

OCTOBER 9, 2023

Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers. And although brands and retailers have high hopes for holiday sales contributing significantly […] The post Brands & retailers are counting on big holiday revenue, but many can’t afford inventory appeared first on Agility

Retail 110

Retail Brand Branding Consumer 110

HMA Public Relations

OCTOBER 9, 2023

Daisy Nelson, the editor in chief of Mohave Valley Daily News, Needles Desert Star and Laughlin Nevada Times, is the latest feature in our #MediaMonday series. Meet Daisy, discover what drew her to writing and find out more on her role in this post.

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Meeting Writing Media 98

Agility PR Solutions

OCTOBER 9, 2023

On September 25, a headline in The Wall Street Journal read, “Bosses Say They Want The Truth. Do They Mean It?” How you would answer the question above if it was asked of you could determine your status at public relations agencies—which statistics show is short-lived no matter how you answer it. The above question […] The post Protecting your “assets”: Tactics to use against agency management’s devious traps appeared first on Agility PR Solutions.

Agency 105

Agency Journalism Publicity 105

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry.

Strategy 78

Strategy Brand Branding How To 78

Maxim Behar

OCTOBER 9, 2023

Host: “The Camino Way. Quick, Е asy and for fun" is becoming the latest travel guide to Santiago de Compostela. The authors are Maxim Behar and Veneta Pisarska. Detailed description of the routes, what you can see on them. Whether to take such a trip and what you should take with you. What you need to know before you set off on this journey, which is also called "the way of the soul".

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Radio Travel Meeting Energy 59

Doctor Spin

OCTOBER 9, 2023

Professor Kirk Hallahan suggests five types of publics. There are aware publics , active publics, inactive publics, aroused publics, and non-publics. Non-publics lack any meaningful connection with the issue, but inactive publics are the most underrated type of public as they still can become aware, active, or aroused. Here goes: Quicklinks Kirk Hallahan: Five Types of Publics PR Resource: John Dewey and the “P” in Public Relations Kirk Hallahan: Five Types of Publics Kirk Hallahan’s Five Types

Publicity 52

Publicity Wikipedia eBook Journalism 52

Doctor Spin

OCTOBER 9, 2023

Ethos, pathos, and logos play an important role in PR. Some people need righteous arguments to be persuaded. Some need emotional ones. Others need logical arguments to come around. But for most of us, a combination of the three is needed. Ethos, pathos, and logos are three powerful modes of persuasion in public relations. Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion.

Publicity 52

Publicity Wikipedia eBook Journalism 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer