PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurrin

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Agility PR Solutions

JANUARY 28, 2024

PR professionals need technical—or “hard”—skills for aspects such as social media management, client research, and data analytics. But interpersonal—or “soft”—skills such as communication, problem-solving, leadership, teamwork, and organization are just as important for a career in PR. It’s often said that soft skills can’t be taught, but that’s not entirely true—they come more naturally to […] The post 10 tips to maximize the impact of soft skills training for PR professionals appeared fi

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Axia PR

JANUARY 28, 2024

A Propel study shows journalists are increasingly overwhelmed with releases and media requests in an era of dwindling newsrooms. A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.

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Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed. New research from enterprise contact center firm Talkdesk, for […] The post Bias and ethics in retail AI: Nearly 9 in 10 consumers want retailers to make their AI more diverse, equitable, inclusi

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Maxim Behar

JANUARY 28, 2024

"Who do you think you are to tell me…?!” I don't know if this phrase exists in another language, but in Bulgaria, it is not an expression of pride or self-confidence but rather a complete misunderstanding of the word "ego." Often, we associate it with pride, even in my business – public relations, someone might compare it to "branding." But nowadays, it's just a display of insecurities and nothing else.

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Maxim Behar

JANUARY 28, 2024

Host (Jivko Krustev): AI is already a part of our professional daily life. We put a lot of hopes in it, and many of them are justified. The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies.

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Agility PR Solutions

JANUARY 28, 2024

It’s been debated whether the sales lead is as important as it was in the pre-digital age, and the resulting consensus is that yes, it’s still important, but they need to be higher quality leads to serve a proportional role in the modern age of sales and marketing. Especially in B2B marketing, the art of […] The post Marketers’ lead gen and engagement strategies are underperforming, new CMO Council report finds appeared first on Agility PR Solutions.

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