Prowly

JANUARY 24, 2024

You’ve probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […] The post PR Pros Leaving X: The Best Twitter Alternatives for 2024 appeared first on Prowly Blog.

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Twitter Blogging Industry Trends 104

Agility PR Solutions

JANUARY 24, 2024

The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize the increasing pressure to improve their performance on social and governance issues. But many leaders fail to see the […] The post The tipping point: The impact of DEI on business performance appeared first on Agility PR Solutions.

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Stern + Associates

JANUARY 24, 2024

It is possible to spread a message of hope from the greatest adversity possible. In this inspirational episode of Minds Worth Meeting, Justin Louis and guest host Meg Virag speak with Holocaust survivor Tova Friedman about how to find hope in times of darkness. In this episode: Tova tells us about the emotional process of writing her memoir, “ The Daughter of Auschwitz “ We talk about how her story became a sensation thanks to TikTok.

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Agility PR Solutions

JANUARY 24, 2024

There was so much hype and excitement about Generative AI throughout most of 2023 that most other business innovations were either put aside or occurred in relative silence. It was widely reported by media outlets and sites (including this one) that the mad rush to deploy the unregulated tech was creating potential hazards that we […] The post The reality of Generative AI engagement: 9 in 10 CEOs are waiting to move past the hype, or are just experimenting in small ways appeared first on A

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. 1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a wel

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5W PR

JANUARY 24, 2024

Staying ahead of the curve in the ever-changing landscape of parenthood is key these days. One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Parents who are embracing this approach prioritize natural consequences, respecting autonomy, and building strong, trusting relationships with their children.

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Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands. But over […] The post Super Bowl PR: How to break through the clutter and gain earned media during the lead-up to the Big Game appeared first on Agility PR Solutions.

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How To Media Interviews Pitching 105

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. What is UGC? User-generated content is created by individuals who are not professionally associated with the brand. This can include text, images, videos, reviews, testimonials, and more.

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MaccaPR

JANUARY 24, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: 5 Experiential Trends Every Brand Marketer Must Know For 2024 appeared first on Maccabee Blog.

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Trends Brand Branding Marketing 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. But, each link building tactic has its place depending on the size of your site or company and your goals. For established sites, link insertions are a valuable tactic to add to a link building playbook. But too often, the tactic fails due to lazy email outreach, shady paid insertions, and mismatched content.

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SEO How To Resources Pitching 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate. So, read on to discover what you should not ignore in public relations this year. 1. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools

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Trends Data-Driven PR Analytics Survey 52

Medianet Australia

JANUARY 24, 2024

Today, Medianet is joined by one of our Top 3 most researched journalists on the platform, Euan Black. Euan, as the Works and Careers Reporter for The Australian Financial Review, shares his insight and reportage on the ongoing impact of the pandemic on how we work - and live - today.

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MaccaPR

JANUARY 24, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1 appeared first on Maccabee Blog.

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Trends Marketing Blogging 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer