PRSay

OCTOBER 12, 2023

PRSA is offering the following resources during Diversity, Equity and Inclusion Month. As Hispanic Heritage Month shares a vibrant tapestry of Latino culture, history and achievements, it’s the perfect time to shine a spotlight on the incredible contributions of Latina communicators and entrepreneurs. Maria Rodriguez , Vanguard Communications’ president and CEO, and Brigitta Toruño , CEO and founder of UNO Translations and Communications , are two Hispanic leaders with deeply rooted connections

Resources 173

Resources Meeting Interviews Government 173

Agility PR Solutions

OCTOBER 12, 2023

In today’s fiercely competitive business environment, customer retention has become a cornerstone of sustainable success. While customer acquisition is undeniably important, retaining existing customers is equally, if not more, crucial for long-term growth and profitability. To thrive, businesses must meticulously monitor and manage key customer retention metrics.

Marketing 114

Marketing Publicity 114

Wadds Inc.

OCTOBER 12, 2023

Using large language models like Claude 2 to extract information from academic papers. Making sense of a research paper and extracting information typically takes half a day. Parsing a paper using the Anthropic Claude 2 large language model and asking the AI bot for a summary, key arguments, and the method takes 15 minutes. I’ve included an example below from a recent paper published in the Journal of Public Relations Research.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

Agility PR Solutions

OCTOBER 12, 2023

Employer branding for startups isn’t quite the complex, elusive concept that it first appears to be. In the same way that you need to create a brand identity that resonates with your target customer, you need to create one that resonates with your target talent. That’s pretty much what employer branding does. It tells job […] The post 8 ways to be successful with employer branding for startups appeared first on Agility PR Solutions.

Brand 110

Brand Branding Publicity 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai AI tools have the potential to improve the skills of public relations practitioners and improve standards. AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years.

Publicity 105

Publicity Tools Exercises Ethics 105

HMA Public Relations

OCTOBER 12, 2023

This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!

Interviews 90

Interviews Publicity 90

Culpwrit

OCTOBER 12, 2023

After writing three books focused on increasing business acumen among strategic communicators, co-author Matt Ragas and I are constantly looking for contemporary literature, TV shows and movies that might help students and young professionals get non-textbook lessons in business. We often cite our favorite TV business show, Shark Tank, as well as important business… Continue reading A Lesson in How Not to Deal with Workplace Jealousy The post A Lesson in How Not to Deal with Workplace Jeal

Writing 88

Writing Communications 88

Prohibition

OCTOBER 12, 2023

As craft beer continues to surge in popularity, the industry is witnessing a significant shift. Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. In this podcast episode, we dive into these topics with Rachel Auty, both a marketing and beer expert. One of the key challenges in the craft beer industry is standing out in a saturated market.

Brand 71

Brand Branding Marketing Retail 71

Stern + Associates

OCTOBER 12, 2023

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. In the 21 st century, says Azeem Azhar – futurist, prize-winning technology analyst, founder of the popular Exponential View newsletter and podcast, and host of “ Exponentially ” on Bloomberg TV – it’s critical that leaders anticipate how technology on the fringes will change the world in the not-too-distant futur

Energy 62

Energy Technology Government Financial 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand. From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand.

How To 62

How To Guidelines Social Media B2C 62

NewsWhip

OCTOBER 12, 2023

Within your team, you’ve likely already got a smooth flow of communication. You’ve established a structure because it’s necessary for efficiency, and generally, you know who needs to know what information, and when they need to know it. But communicating beyond your team? That’s where things get sticky. Our latest product updates were built with that exact issue in mind.

Data 60

Data Analysis Report System 60

OnePitch

OCTOBER 12, 2023

Learn about the 5 metrics that can prove the value of PR even to your most critical clients.

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