Ronn Torossian

SEPTEMBER 26, 2023

In the digital age, corporate reputation is more fragile and valuable than ever before. A strong reputation can lead to increased customer loyalty, investor confidence, and employee satisfaction, while a damaged reputation can have far-reaching consequences. Corporate reputation management and online reputation management strategies have become essential tools for companies to address and overcome reputational […] The post How Corporate Brands Can Manage Reputational Challenges appeared f

Corporate 195

Corporate Reputation Brand Branding 195

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving. While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media

Survey 124

Survey Social Media Brand Branding 124

Agility PR Solutions

SEPTEMBER 26, 2023

In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them. I distinctly remember receiving a message from one blogger who touted her one million Twitter followers as the reason why […] The post 5 tips for managing your brand influencer strategy appeared first on Agility PR Solutions.

Strategy 117

Strategy Tourism Brand Branding 117

HMA Public Relations

SEPTEMBER 26, 2023

The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.

Brand 104

Brand Branding How To Marketing 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 26, 2023

When marketing a product or service, the good word of an influential person can make all the difference. That’s why every business can benefit from brand ambassadors—third-party individuals who represent and promote your company or your products or services. When it comes to types of brand ambassadors, there are different ambassadors who meet different needs […] The post 6 types of brand ambassadors for your business appeared first on Agility PR Solutions.

Brand 114

Brand Branding Meeting Company 114

Agility PR Solutions

SEPTEMBER 26, 2023

Business leaders are scrambling to get AI into their operations to boost their company’s productivity and CX efforts, and of course that’s a good plan, but new research sheds light on what brands and businesses can also do to drive those initiatives more organically—pay more attention to strengthening company culture. Nearly three-fourths of U.S. workers […] The post Tech can’t fix everything: Large majority of workers say company culture is what drives productivity, innovation, and custom

Customer Service 110

Customer Service Company Course Brand 110

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Are they being risk-averse enough? Are their staff demonstrating solid productivity? Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 90

Community How To Marketing Data 90

OnePitch

SEPTEMBER 26, 2023

Danielle Kwateng is a journalist, editor, entrepreneur, and culture critic. Currently, Danielle serves as the Executive Editor of Teen Vogue, doing everything from reviewing budgets to managing the Teen Vogue brand and a whole lot in between. Occasionally, she writes stories about the consumer and lifestyle sector.

Writing 88

Writing Consumer Brand Branding 88

Stern + Associates

SEPTEMBER 26, 2023

Is your organization operating as an “information business,” treating data as a strategic asset? Does your organization liquify data assets, cultivate a data democracy that enthusiastically engages with data assets, and connect data monetization with financial performance? As leaders aspire to leverage new technological advancements such as AI, it’s important to ensure that the organization can successfully move through the entire data-value creation process.

Data 77

Data Strategy System Enterprise 77

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Culpwrit

SEPTEMBER 26, 2023

By Michael Shmarak A weird thing happened when I went to work a few weeks ago—I got laid off. I say “weird” knowing full well layoffs are not all weird or humorous—they stink badly. Having been laid off before, I find solace that I have been through this process once before, and know I… Continue reading Handling A Job Search–with Eminem’s Help The post Handling A Job Search–with Eminem’s Help appeared first on Culpwrit.

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Buchanan PR

SEPTEMBER 26, 2023

“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – the return of former back-up kicker Jonathan Weitz, who was summoned back to Clemson University’s football team, just as he was about to launch his finance career in New York with Ally Financial Services. The story got me to thinking about what constitutes “great PR.

Engineering 69

Engineering Sports Financial Television 69

Solo PR Pro

SEPTEMBER 26, 2023

In today's interconnected world, understanding and appreciating cultural nuances is not just a pleasant-to-have skill—it's essential. For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means cultivating a deep sense of cultural intelligence or CQ. Possessing cultural intelligence can drastically impact how communication strategies are developed and how they resonate with different audiences.

Communications 68

Communications Internal International Pitching 68

Axia PR

SEPTEMBER 26, 2023

Automation in PR can improve your company’s lead generation process. PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

Consumer 62

Consumer Technology Strategy Company 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mediagraphix PR

SEPTEMBER 26, 2023

Human resources have always played a vital role in the corporate world, but people didn’t deem them important until some time back. Nowadays, however, the role of a human resources individual has widened and now incorporates various aspects. This widening of aspects has also led to the role becoming much more prominent than before. In… The post 07 Tips to Create a Winning PR Strategy for HR Tech Startups appeared first on MediagraphixPR.

Strategy 52

Strategy Resources Corporate Blogging 52

Axia PR

SEPTEMBER 26, 2023

In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges. Tune in to learn more!

Storytelling 62

Storytelling Writing 62

Newsfile

SEPTEMBER 26, 2023

By Melissa Strle The Securities and Exchange Commission (SEC) adopted new rules for registered funds and institutional investment managers to track and report proxy voting on the new Form N-PX. Specifically, as a Form 13F filer, you are required to disclose say-on-pay votes. In addition, there are significant modifications and expanded disclosures required on the new Form N-PX.

Data 52

Data Report Meeting Government 52

Mediagraphix PR

SEPTEMBER 26, 2023

Human resources have always played a vital role in the corporate world, but people didn’t deem them important until some time back. Nowadays, however, the role of a human resources individual has widened and now incorporates various aspects. This widening of aspects has also led to the role becoming much more prominent than before. In… The post 07 Tips to Create a Winning PR Strategy for HR Tech Startups appeared first on MediagraphixPR.

Strategy 52

Strategy Resources Corporate Blogging 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

The Hoffman Agency

SEPTEMBER 26, 2023

At three years old, Martha Nino was handed to a coyote to cross the U.S.-Mexico border, risking separation from her family in a foreign nation. At five, she became her family’s “chief translating officer.” At 10, she began her first subscription service by delivering newspapers on her street for a dollar per paper per month. At 14, she worked in a ceramics warehouse alongside her mother, who worked two jobs to support her family.

Agriculture 41

Agriculture Newspapers Agency Community 41