Thu.Apr 20, 2023

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5 powerful ways AI can boost your content marketing strategy

Agility PR Solutions

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement, content curation and distribution, performance tracking and data analysis, and enhancing content creation and collaboration.

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The top publishers on Facebook in France in 2023

NewsWhip

Every month we look at the publishers that had the most success on Facebook in the US and UK, and while publishers in these locations receive millions of engagements to content on the platform each month, Facebook’s popularity in Europe should not be ignored. In fact, as of 2022 the number of active users on Facebook in Europe was over 400 million, which is over double the amount of users in the US and UK combined.

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How to use marketing to promote your business’s global expansion

Agility PR Solutions

Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the next steps forward. In this article, we are going to talk about how marketing can be used […] The post How to use marketing to promote your business’s global expansion appeared first on Agility PR Solutions.

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Why Behavioral Insights Improve PR Outcomes

Institute for Public Relations

This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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9 trends to look out for in the Agency Business Report

Steve Barrett on PR

PRWeek’s annual deep dive into the PR agency sector is almost finished and will once again be the ultimate bellwether of the industry — here is a preview of some big trends emerging from conversations with 46 agencies.

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More Trending

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Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently - Strategy

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

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Do You Know Your Target Audience?

HMA Public Relations

Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.

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How Americans Use Podcasts as News and Information Sources

Institute for Public Relations

Pew Research Center examined the rise of podcasts as news and information sources in the past year. Podcasts cover a wide range of topics and attract different types of listeners. Pew Research Center highlights the reasons why Americans listen to podcasts and what these podcasts discuss. A survey of 5,132 U.S. adults was conducted from Dec.

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Demystifying Deinfluencing: An Influencer Marketing Agency’s Perspective on the Trend

Konnect Agency

In recent years, influencer marketing has experienced explosive growth and continues to thrive. The industry is projected to be worth $21.1 billion in 2023. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. However, a new trend has emerged in the space in recent months, known as “deinfluencing.” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Roughly 2 in 5 Viewers of CNN and MSNBC are Not Democrats

Institute for Public Relations

Morning Consult tracked Americans’ self-reported usage of the major networks on cable news (CNN, MSNBC, and Fox News) and broadcast (ABC, CBS, and NBC) in relation to their political views. Surveys of registered U.S. voters were conducted from 2018-2022 and from Jan. 1-31, 2023. Key findings include: 1.

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04 Top Reasons Why Your Tech Startup Needs a PR Agency

Mediagraphix PR

The process of founding a digital company may be thrilling. As an entrepreneur, you have a team to carry out your ideas as well as a vision and a product. No matter how cutting-edge your product is, though, if no one knows about it, your company might never really take off. That is where… The post 04 Top Reasons Why Your Tech Startup Needs a PR Agency appeared first on MediagraphixPR.

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How CEO Sociopolitical Advocacy Impacts Employees

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Dr. Moonhee Cho, Dr. Sifan Xu, and Dr. Brandon Boatwright researched the factors associated with CEO advocacy and how these factors influence the sense of belonging amongst employees. CEO advocacy occurs when an organization’s top executive embraces or participates in political and social issues.

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Lou Tice, who taught the world how to speak better

Maxim Behar

I landed in Seattle after a very long flight, a small van is waiting to take me directly to. the airport again to board Lou Tice’s private jet. I have made a short research abound about him in advance and knew he is a unique person and an amazing coach, someone who teaches others how to live better and how to make their business a pleasure - for them and for their employees.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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An Intern Retrospective

The Hoffman Agency

As my time as a Hoffman intern draws to an end, I am both excited for the future and fulfilled by what I was able to learn in these past three months. While entering the agency side of public relations can be intimidating due to the fast-paced nature of managing multiple client accounts, it is a decision I would make again due to all the real, hands-on opportunities I experienced that aren’t generally granted at other PR internships.