article thumbnail

Digital PR ? Link-Building

Doctor Spin

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

article thumbnail

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. You can’t blast out a link to your latest ebook.

Blogging 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. SCHEDULE A DEMO.

article thumbnail

Humility and Courage Go a Long Way in Apology

Reputation Specialist Michael Toebe

In such cases, social media has decided that a person is not worthy of any positive perception, judgment or compliment. Yet he didn’t get defensive as so many people do, face to face or on TV, radio or especially on social media. It’s called splitting, where we see someone as all good or all bad. Permalink

eBook 52
article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Marketing 239
article thumbnail

Tips for building strategic relationships

Public Relations Sydney

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Be accessible via email, phone and social media and respond promptly as required.

Local 90
article thumbnail

What Information Is Not

Waxing UnLyrical

There was a radio station we used to listen to pretty often during my morning commute. I remind myself of that when I’m frustrated by how fast my Twitter stream is moving, or the new “free ebook alerts&# I’ll never get to read, or the LinkedIn discussions I never get to join. It’s an easily digested lie.

eBook 70