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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Identify the Emotions You Want to Elicit. Conclusion.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data. Want to share a PR software or comms tech announcement? . >>>

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.

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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Reddit is my platform of choice.

SEO 71
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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

When you have these defined, head over to Reddit and Buzzsumo and plug in the search terms to work out what is trending, what people are talking about and help give you insights as to if your campaign is going to be something your audience will care about and engage with. 3 – Resolution. And House Beautiful.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re a public relations practitioner. You want to learn more about digital marketing and SEO. Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. Reddit is amazing. Here are the most “upvoted” stories on Reddit during the previous week.

Digg 104
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SMART News Content

The Proactive Report

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. SEO (Search Engine Optimization) is an essential skill for PR practitioners. Follow me on Twitter.

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