Waxing UnLyrical

JANUARY 30, 2013

CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. magnum via Flickr, CC 2.0.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Customer Service 103

Customer Service Publicity Film Measurement 103

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. These business relationships are powered by social media posts, which become engagement multipliers. Build a community.

B2B 170

B2B Social Media Media Education 170

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. People aren’t interested in constant sales pitches. Limit Salesy Approaches.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

JULY 22, 2015

So, you see, this is your chance as a PR pro or even a small business owner to put PR to work for you in a more meaningful way. It’s your chance to connect with the people you’re targeting, and create a relationship with them beyond the sales pitch. Here are a few tips to make social PR work for you: 1.

Media Relations 40

Media Relations Media Policies Social Media 40

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? The more personal you make your emails, whether they’re first time “come join us” messages or the 100 th message you’ve sent to a business owner across the state, the more likely the recipient will read them.

Survey 45

Survey Company Customer Service Small Business 45