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Does Your Crisis Scenario Plan Need Some Love?

Cision

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Is there a materials shortage in your supply chain?

Crisis 220
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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198
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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A social media manager loses their temper in a customer service post on Facebook. But does everyone who holds the reins know how to use it well and exercise good judgment? If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.

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How to Engineer the Perfect PR Metric

Cision

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Twitter, Facebook, an investor or internal website, etc.)? Let me explain.

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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake. There is hope, however.

Media 74
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30 Days of Planning in 3 Hours: How We Accelerate Marketing Strategy and Success for Clients

PR 20/20

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term. Invite a group of internal stakeholders (e.g.