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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

Lowe’s builds its reputation. Hotels open their doors. My personal favorite move from an organization during this crisis is from the hotel industry. The effort is called “Hotels for Hope” and is quite a meaningful step in keeping health care workers and their families safe. But still others have stepped up.

Hotels 282
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

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PR Measurement Best Practices – Part 2

Onclusive

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Recommendation: Set the objectives that are right for your organization. .

Brand 370
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Every Business Needs a Reputational Firewall

David PR Group

The only film that the news show could find was grainy security-camera footage of him exiting a hotel through a back entrance. We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Talk about managing one’s image. Stake your claim to your name.

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. It’s hard to put a price tag on reputation.

Airlines 159