The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. It encourages active participation and communication in the brand’s journey.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. The takeaways? Be prepared. Implement R.A.C.E. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. While each superhero exhibits distinctive strengths, they all have one thing in common: their storytelling ability.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Ishmael's Corner

AUGUST 15, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Corporate Report Communications 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding.

Report 225

Report Media Advertising Advertising 225

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198