Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon. PR tech mentions Video makers.

Analysis 151

Analysis Tools Software SMB 151

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. In 2019, great content is an inherent part of good marketing.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Communications Conversations

NOVEMBER 8, 2018

Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Case in point: Brands like Microsoft that use Reddit as a customer service channel. This is second only to Facebook.

Social Media 121

Social Media Reddit Pinterest Communications 121

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Stephen Waddington

JULY 26, 2017

The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. Workflow: tools, content, creation, pitch, post and amplification. A content concept is brainstormed and quickly developed, and pitched to the client. Show and tell.

How To 84

How To Reddit Media Pitching 84

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90