PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

Stuart Bruce

NOVEMBER 27, 2015

profession that positions public relations as a real management discipline that contributes significantly to actual organisational and business objectives. The threat is that like elsewhere in the world there is a massive talent shortage with not enough experienced, trained and qualified professionals already practising.

Mobile 60

Mobile Public Affairs Government Local 60

Landis PR

JULY 10, 2023

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. First, consider the source of the information. Then look at the qualifications and expertise of the source.

Journalism 52

Journalism Training Consumer Tools 52

Landis PR

JULY 31, 2023

If you’re more advanced in your career and training a new hire, you would never ask them to draft a release and send it on their own, right?” You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. Linda and Erin both emphasized this is where the human element again comes into play.

Communications 97

Communications Marketing Pitching Technology 97

Maxim Behar

NOVEMBER 15, 2023

These nearly 50,000 Jews stayed in Bulgaria and were not put on the train to go to the concentration camps. Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. Maxim: PR should not end in any situation, even more so in a crisis. Get busy doing public outreach.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. It also has huge potential in corporate communications in practice areas such as investor relations where a company can ‘take’ investors and analysts to a remote site or location to see and experience it.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Landis PR

DECEMBER 4, 2023

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59