Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 26, 2016

Over the intensive 12-week boot-camp, my peers and I were taught how to use a range of marketing tools and programs aimed at helping us better service our clients. Additionally, the MTI program taught me some critical lessons around best practices that every PR or Marketing professional should be sure to keep top of mind each and every day.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

FEBRUARY 17, 2016

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” We’ll get through this together.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

DECEMBER 30, 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 31, 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60