Remove Consumer Remove Marketing Remove Real Estate Remove Storytelling
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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

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The PR Agency Review Process is Broken

Ishmael's Corner

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. Twitter Feed: Is the content shaped to help communicators, marketers and the like, or does it shout “Me, me … and here’s more about me”?

Agency 60
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Public Relations Strategies for Robotics Companies

5W PR

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Storytelling.

Company 88
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Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. When content aligns with what consumers want to see, organic reach can go through the roof.

Facebook 167
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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? In a word, content.

Agency 40
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market. But the technology is relatively there.

Data 78
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52