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Marketing with Messaging Apps

5W PR

WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. Multimedia features and storytelling techniques can be used to create striking content. Customers will receive updates directly on their mobile devices. Geolocation tracking.

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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Two words: vertical markets. Put on Your Storyteller Hat. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. I’d explore what opportunities I can find with my client related to the new vertical or niche market.

Pitching 100
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The key to Snapchat is storytelling & intimacy

The Stalwart Blog

When you’re watching a video or looking at a photo, it takes over all the real estate on your smartphone screen. Storytelling - a “story” may only be one snap, but typically it’s a series of video snaps following your friend, celebrity or brand that day. It surrounds your piece of content instead of making it the star.

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PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

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PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

article thumbnail

PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.