Consumer, Employee, Hotels and Internal

5 Ways to Reach New Audiences Through Tech Innovations

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Advanced Machine Learning.

Hotels

Hotels Mobile Travel Automotive

2023 Detroit Auto Show Offers New Engagement Opportunities for Automotive & Mobility Suppliers

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive

Automotive Mobile Technology Transportation

Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

SEPTEMBER 21, 2021

While building her client list and personal network, Susan reconnected with a former high school classmate, who was the PR director for the Chicago O’Hare Hotel at the time. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients.

Meeting

Meeting Retail Groups Hotels

Getting hired and ahead in marketing and PR

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. No two days are the same at the busy airport press office according to Danielle.

Marketing

Marketing Newspapers Public Affairs Airlines

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Will you hold an external or internal press conference?

Crisis

Crisis How To Crisis Management Crisis Communications

Communicating Like Never Before is Easier Than You Think

Beyond PR

MAY 4, 2017

Cision CMO Chris Lynch echoes a similar sentiment – consumers should dictate influencer and outreach strategies, so that we’re communicating the right message at the right time to the right audiences. Like #2, keeping the consumer at the forefront of your planning does more benefit to your brand than harm. 5) Be truthful.

Communications

Communications Hotels Technology Tools

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis

Crisis Airlines Reputation Corporate

What Is the Role of Effective Communication in a Successful Energy Transition?

Maxim Behar

FEBRUARY 19, 2024

It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. On the other hand, however, it makes the lives of their employees, workers, businesses, and industries much more meaningful and pleasant, I would say, for society. Maxim Behar.

Energy

Energy Communications System Hotels

10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

OCTOBER 2, 2014

Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media. Souce: Gibson Guitar YouTube ).

YouTube

YouTube Video Web SEO

The Deep Work Habits of 28 Highly Productive People

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life. She write, speaks, and advises on internal communication..

Writing

Writing Social Media SEO Blogging

IHG’s Michael Torres on Communications and Leadership

PRSay

OCTOBER 27, 2017

This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news. IHG’s legacy employee communication platform had extremely low engagement. She previously interned in corporate communications at Arby’s Restaurant Group and at several Columbia, S.C.-based

Leadership

Leadership Communications Hotels Tourism

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing

Marketing Employee Content Marketing Training

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem.

Reputation

Reputation Viral Employee Customer Service

Public Relations Today