Consumer Data-Driven PR Marketing Software 
Shift Communications
FEBRUARY 4, 2015
The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven….
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Don’t run away from consumers. This is a mistake.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
SEPTEMBER 12, 2017
Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Compatible Data. Stay tuned!
Shift Communications
NOVEMBER 13, 2017
An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Reach Influencers Through Their Media. Christopher S.
Shift Communications
JANUARY 2, 2017
The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day. Dark Social and Influence.
Shift Communications
JULY 24, 2017
s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. From there, we would recommend also using Watson’s Natural Language Understanding software from IBM Watson to analyze the tone of social media posts around the crisis. As mentioned in part 1 of this series , G.W.’s
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
Expert insights. Personalized for you.
60 
Let's personalize your content