Consumer Customer Service Reputation Retail 
5W PR
JUNE 15, 2020
The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. When that happens, the issue should be dealt with carefully and directly… But what comes next? Or it could be some or all of these.
Stuart Bruce
JULY 15, 2014
For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.
Rock the Status Quo
JULY 14, 2015
Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Customer service or sales? Read more ).
Stephen Waddington
MAY 16, 2017
The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. The majority of online communities are used as a means of content marketing, or rudimentary customer service.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. Support sky-high customer expectations.
5W PR
MAY 31, 2019
Seeking out reviews has become a standard part of the buying process for all types of customers, so much so that every online retailer should be thinking about them. Peer reviews can be a powerful selling point for your business; some 70% of customers claim to consult reviews or ratings before making a final purchase.
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